![]() ![]() Among the criticisms offered in the report is the claim that Home2 Suites could negatively affect existing hotels’ vacancy rates. While the DIA board ultimately voted in favor of granting some incentives, the agency staff report had recommended rejecting the incentives. To get off the ground, the developers of the Brooklyn Home2 Suites are seeking $2,385,219 in cash incentives from the Downtown Investment Authority. If guests have to travel out of town or back to the highway, it significantly lessens the overall experience of their visit and could make a business less competitive.”ĭowntown hotels: costs and benefits Rendering of the proposed Home2 Suites hotel “It makes it easier to recruit potential employees and entertain customers when a hotel is nearby. “If you’re a major corporation located downtown and you’re bringing in clients, you can really benefit from having a hotel in close proximity,” she says. ![]() “They eat more meals in the community, go out for entertainment in the evening and shop at downtown retailers.”Īccording to Welty, there are also intangible benefits to downtown hotels. “When visitors stay overnight, they spend twice as much as a day-trip visitor,” says Errin Welty, downtown development account manager for the Wisconsin Economic Development Corporation. The Cobblestone was the city’s first downtown hotel when it opened in 2019, and its positive effect on local businesses and street-level vibrancy was immediate. Janesville, Wisconsin, provides a recent example. Perhaps the most significant impact, however, is the ripple effect that occurs when a hotel opens in a downtown area. * Total taxes – $486 million Originally built in 1979, the San Antonio Marriott Riverwalk is one of several hotels that helped turn San Antonio’s Riverwalk into a major destination. According to the American Hotel & Lodging Association (AHLA), hotels contribute over $1 billion to the Northeast Florida economy every year. Furthermore, visitors tend to spend money at local restaurants, gas stations, shops, special events and other nearby businesses on a daily basis. The economic benefits of hotels are numerous: They create jobs, generate additional property tax revenue, and add life by replacing surface parking lots. Hotel guests are essentially new wallets in the city, spending money and visiting our cultural attractions and special events. It’s time for Downtown Jacksonville to embrace the trend because, like residential units, hotels are a major, tried-and-true strategy to help revitalize downtown districts. What’s happening in Jacksonville isn’t unique – hotels are popping up in the downtown areas of communities of all sizes. The Brooklyn Home2 Suites is just one of several hotels planned or proposed for Downtown Jacksonville. Hotels and urban vibrancy A Hilton Homewood Suites built in 2015 helped contributed to the rebirth of Pittsburgh’s popular Strip District. The project is expected to cost $17.31 million. The hotel will be limited-service, meaning it will offer fewer amenities than a full-service hotel like the Hyatt Regency Jacksonville Riverfront. In addition to the 10,720-square-foot hotel building, the development includes space for a restaurant at the southwest corner of Park and Rosselle streets with outdoor seating along Rosselle. It will replace an overgrown surface parking lot on a desolate stretch of Brooklyn’s Park Street. The Brooklyn project is spearheaded by Kelco Management & Development and Corner Lot Development Group. The Hilton-branded chain has seen considerable growth since its founding and is the fastest-growing brand in Hilton company history. Home2 Suites typically include “lifestyle-focused amenities,” like community spaces, laundry, and fitness areas. Founded in 2009, Home2 Suites by Hilton is an all-suite, extended-stay hotel with a contemporary aesthetic and mid-level pricing. ![]()
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